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iiStyle™ is an iOS fashion photo sharing application that allows users to tag fashion designers of clothing items they wear in pictures they take or upload to iiStyle™, additionally iiStyle™ users can access the websites of tagged designers by clicking directly on the tags created on iiStyle™. This tagging feature ensures that fashion curiosity in pictures taken and shared on iiStyle™ are instantly answered allowing the potential for browsing and shopping on tagged fashion designer websites. There are over 900 in-built fashion designers from around the world to choose from when tagging pictures on iiStyle™ as well as the option to invite friends to join the iiStyle™ experience. Individual style moments are encouraged to be captured, fashion-tagged, uploaded and shared with iiStyle™ users around the world. Key iiStyle™ features include:

- Ability to take new pictures or upload pictures from an iPhone photo library then use the iiStyle™ tagging functionality to tag an inbuilt list of over 900 fashion designers.
- Access fashion designer websites from clicking on created iiStyle™ tags.
- Option to follow fashion bloggers and other trending iiStyle™ users by searching for them by their iiStyle™ usernames, by their names or by fashion designers.
- Like a picture of a user you follow or leave a comment on a tagged picture.
- Post tagged pictures from iiStyle™ to Facebook.
- Receive instant notification of activities such as a fellow user leaving a comment on your picture or requesting to follow you.
- With location settings turned on photos posted on iiStyle™ show the location pictures posted were taken.